Our story
Third-party aggregators made discovery easy — and direct margins hard. We started Sufrah to give restaurants a fast, branded website on their own domain that converts visitors into guests, without commissions. From our base in Cairo, we're building the operating system for direct restaurant demand across Egypt and the wider region.
Mission & vision
Mission
Help restaurants keep their margin by shifting orders and bookings to channels they own.
Vision
A world where every restaurant runs a high-performing direct channel — domain, data, and relationships under their control.
Milestones (selected)
2022 — Sufrah founded; first prototype of AI-driven menu and checkout
2023 — Custom domains & auto-SSL go live
2023 — Online payments with Paymob / APS
2024 — Reservations with deposits/holds
2024 — Cumulative orders surpass 100K
Today — Serving restaurants across 8 cities
Values
Hospitality, always.
Treat restaurants and diners with care and speed.
Own the outcome.
Ship, measure, and iterate.
Craft > complexity.
Performance and clarity beat bloated features.
Data-driven.
Decisions instrumented and reversible.
Earn trust.
Transparent pricing, privacy by design, reliable support.
Trust & security
End-to-end encryption
All data protected with strong encryption
Auto SSL renewal
SSL certificates renew automatically
PCI-compliant gateways
Secure payments via Paymob & APS
Access auditing
Detailed access logs for all data
Impact
Moving orders to owned domains saves commissions, raises AOV via AI recommendations, and improves repeat with loyalty — keeping more revenue in the local restaurant economy.
+23% avg. cart uplift
67% orders shifted direct
Repeat rate 45%
Press & brand kit
Need assets? Grab our logos, color palette, and product shots.
Download logos (PNG/SVG)
Brand guidelines (PDF)
Product screenshots (ZIP)
Press contact
press@sufrah.io
Contact
Sales
sales@sufrah.io
Support
support@sufrah.io
+20 123 456 7890
Office
Cairo — timezone Africa/Cairo
Timezone
We operate in Egypt timezone